To achieve a competitive advantage in today’s marketplace, every business — from healthcare practices to small businesses in all industries — needs branding to be remembered. Your branding must convey a consistent message, quality, credibility and customer experience at every point of contact.

CREATING A COMPETITIVE EDGE

With branding as the foundation, you can develop your strategic marketing plans, creative tools and marketing campaigns. Marketing expert and SCORE mentor John McClymonds suggests that “by understanding your market, your customers and your competition, you can begin to create a competitive edge that is consistently and constantly reinforced in all your internal and external communications.”

THE FIRST STEP TO BRANDING

To begin the process of developing your branding, you need to identify:

1. Your company’s mission

2. The features and benefits of your products and services

3. Your ideal customer

4. Your target customers’ needs, wants and habits

“In an age of accelerating product proliferation, enormous customer choice, and growing clutter and clamor in the marketplace, a great brand is a necessity,
not a luxury.”


Scott Bedbury, A New Brand World

THE VITAL ROLE OF BRANDING

Branding plays a vital role in business strategy. Building a strong foundation based on branding will support your marketing efforts as inevitable changes in the marketplace occur. For those unfamiliar with the development of branding, this can be a complex, lengthy, daunting process. Affordable Image’s Campaign Managers will help you develop your branding to achieve a strong, sustainable competitive advantage.

Call Affordable Image for a free consultation and learn how you can build a successful brand.