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THE STRATEGIC MARKETING PROCESS

Strategic marketing is a big-picture process that can only start after the foundation of branding has been laid. Knowing the basis of your branding, you can formulate the strategic marketing process, which includes:

  • Determining who your target market is and the communication methods that effectively motivate your target customers’ behavior
  • Defining the worth and value of products and services offered to position the company to be a better value than its competitors
  • Delivering the products and services to consumers in a way that satisfies the consumers’ expectations in price, value, quality, and prestige
  • Promoting the growth, revenue and profit for the business in the short- and long-term

BENEFITS OF STRATEGIC MARKETING FOR DENTAL, COSMETIC,
MEDICAL, VETERINARY PRACTICES AND SMALL BUSINESSES

Strategic marketing helps small businesses and health care professionals:

  • Clearly define the goals and methods for marketing and promotion that will guide future actions.
  • Put the time and money resources for promotion to their highest and best use.
  • Make marketing easier and more successful by creating a coherent and consistent image and message.
  • Survive and prosper in today’s competitive marketplaces.
THE AFFORDABLE IMAGE PROCESS

Affordable Image specializes in helping professional/healthcare practices and small businesses
grow their market share, minimize expenses and improve revenues. We will:

  • Explore and understand your business model and goals
  • Review your current brand and brand-related materials and trademarks
  • Identify the target audience or market, i.e., demographics, tastes, buying patterns
  • Evaluate existing brand awareness or attitudes toward your business
  • Research to size-up the competition
  • Analyze market and competitive data and current marketing campaigns

Affordable Image’s Campaign Managers can help you develop a strategy to ensure that all marketing programs communicate your company’s goals and objectives. We’ll show you how to convey a consistent message and brand identity to the target market and the general public — leading to greater visibility and long-term business success.

Strategic marketing is one of the most valuable investments you can make in your business.
Call Affordable Image at 866-990-3790 for a free consultation.