If you own one of the 28 million small businesses in America, you’re faced with two ongoing business challenges: Time and Money.
Marketing is one of the most critical components of a business plan. Yet many small business owners have very little knowledge of marketing concepts and are not realistic in their allocation of time and money. The Small Business Administration recommends these ideas to incorporate marketing into your business plan:
- Engage in at least one marketing activity every day.
- Determine a percentage of gross income to spend annually on marketing.
- Set specific marketing goals every year; review and adjust quarterly.
In this highly competitive and tech-savvy business world, your competitors are constantly challenging you to spend more time and money on marketing programs just to maintain, and ideally grow your business. You can’t afford to lose ground by allocating inadequate time or money for marketing.
How can you get the most value for your limited resources to build a solid marketing strategy that will increase sales and customers without taking valuable time away from running your business? A marketing solutions company can help you make the best decisions for your short- and long-term business-building strategies.
That’s where we come in. Staffed with small business marketing specialists, Affordable Image can help you define your brand and marketing strategies and implement them on budget.
Know Your Market
Staffed with small business marketing specialists, Affordable Image can help you define your brand and marketing strategies and implement them on budget.
- Who is your target customer?
- What are you doing to best engage and serve your customer base, both present and past?
- How can you improve the customer experience to retain customers and increase referrals?
Build Your Brand
To serve your existing customers, re-engage past customers and attract new customers, you first need a brand that puts your practice in its best light. Then you need internal and external marketing strategies to present your brand to your patient customer base and your community. We’ll help you shape the business to be what you want it to be.
Grow Your Business
Today’s market offers many options for consumers, and you can help them make the best decisions with an effective marketing campaign. We’ll work with you to design innovative tools and strategic campaigns that create awareness with prospective customers, strengthen relationships with existing customers and grow your referral base … to ensure your business thrives.
Affordable Image, a marketing solutions company, has specialized in working with small businesses since 1996. Call us today for a free consultation, and launch your business toward future growth.