Americans love their pets! Two out of three Americans own a pet, and they spent $55 billion on their pets in 2013, according to the American Pet Products Association.
The Affordable Image staff is no exception – we have an office full of pet owners. So you know we take special care of our veterinarian clients. We’ve been helping veterinarians market their services and grow their practices since 1996.
No matter what its mix of healthcare and add-on services, every veterinary practice needs to be constantly marketing to thrive. The Internet is creating a much more competitive marketplace, and digital technology is creating new ways to educate pet owners on the services you offer.
That’s where we come in. As veterinary practice specialists, we help you define your brand (yes, veterinarians do need a “brand” — a way to stand out from the competition) and marketing strategies. And we’ll help you implement them on budget.
Know Your Market
Because veterinary practices are local, a careful analysis of the local demographics and your competitors will help you identify your target clients. Are you reaching the right people?
- Who is your target client?
- Which services are best suited to your target client and desired revenue stream?
- What are you doing to best engage and serve your client base, both present and past?
- How can you improve the patient experience (woof!) to retain clients and increase referrals?
Build Your Brand
To serve your existing clients, re-engage past clients and attract new clients, you first need a brand that puts your practice in its best light. Then you need internal and external marketing strategies to present your brand to your client base and your community. We’ll help you shape the practice to be what you want it to be.
Grow Your Practice
Animal owners have many options for their pets’ healthcare needs, and you can help them make the best decisions with an effective marketing campaign. We’ll work with you to design innovative tools and strategic campaigns that create awareness with prospective clients, strengthen relationships with existing clients and grow your referral base … to fill your schedule and ensure your practice thrives.
Affordable Image, a marketing solutions company, has specialized in working with veterinary practices since 1996. Call us today for a free consultation, and launch your practice toward future growth.