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Ingrid Snow

When should I start planning my holiday marketing?

August 27, 2019

This is a great question. And to all my overachievers I would say to start planning the previous January. However, I know this is not a reality for most business owners. But waiting until all the Halloween candy has been given out will have you scrambling to create and implement…

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Ask an Expert Tricia Pina

Golden Rules for Your Website Content (PART TWO)

July 9, 2019

Have you ever looked at your website and thought “I just don’t like this one part…” You’re not alone! Many business owners set out to build a website that appeals to them. Lovingly and with a virtual hug we say, “there’s more to this than if you like it”. In…

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Ask an Expert Tricia Pina

I just want a simple website, how much information do we really need?

June 25, 2019

This is a great question and one that our clients ask all the time. Whether it’s during our initial ‘get-to-know-you’ meeting or when they are reviewing their site, some clients wonder why we build a site with “so much information” or why we repeat information on different website pages. First,…

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Ask an Expert Erin Carmona

I’m a small business, aren’t press releases mainly for major corporations and newsworthy people?

April 15, 2019

Great question! No, press releases are not just for big corporations and people in the public eye. Actually, press releases can be a powerful marketing tool for any small businesses. I think a lot of people confuse a press release with news and that’s why it can be confusing to…

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Ask an Expert Judy Cude

How does a small business make a BIG impression on the telephone?

April 2, 2019

I am so glad you asked! I am passionate about making a great first impression for every caller whether it’s their first call or they’ve called a hundred times before. Even if they’ve called the wrong number, I believe people remember those interactions. The overall success of any business depends…

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Ask An Expert Brian Powell

Do Google Ads really work for a small business?

March 19, 2019

The short answer is, yes, Google Ads are a cost-effective marketing initiative that can produce quality leads and conversions for any business, big or small. But they must be strategically specific.   Google reports that the average business earns about $2 for every $1 spent on Google Ads. (Source: Google). That’s…

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Ask an Expert Desra Simpson

We want more reviews but how do we ask for them?

February 26, 2019

Great question! I think most people find it difficult or at the very least, uncomfortable, to ask for reviews. I think it’s even harder for those in healthcare. Most businesses today are asking for reviews one way or another. They have links on their websites and social media pages. They…

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Ask the Expert | Joann Smith

I am a start-up and I’m investing in marketing to gain new customers. What can I do to build customer loyalty?

February 12, 2019

This is such a great question.  I love customer service, that’s why I do what I do. I think hiring the right team is the first thing to focus on when trying to build customer loyalty.   I have spoken to many clients who say they hired a staff member…

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Vincent Baron Director of Technical Operations

Is Search Engine Optimization (SEO) worth the ongoing investment?

January 29, 2019

Search Engine Optimization is a critical component to the success of any digital marketing campaign. If you aren’t evolving and optimizing with Google’s changes, then you will be a small needle, in a constantly growing and changing haystack. Search Engine Optimization is a highly competitive, ever-changing landscape. In order to…

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Dalia Lopez Digital Strategist | Is a Photo Release Document necessary?

Photo Release Consent Form? That’s so formal! It’s just a silly picture of my neighbor doing yoga. Is that really necessary for a simple little post?

January 8, 2019

The short answer, yes. The image you are using may seem insignificant. In fact, you may even be related to the person in the photos. But bottom line, it’s absolutely not worth risking your business for a simple signature. PATIENTS AND CLIENTS I hear this often from our clients, “We…

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