
When should I start planning my holiday marketing?
This is a great question. And to all my overachievers I would say to start planning the previous January. However, I know this is not a reality for most business owners. But waiting until all the Halloween candy has been given out will have you scrambling to create and implement…
Read MoreGolden Rules for Your Website Content (PART TWO)
Have you ever looked at your website and thought “I just don’t like this one part…” You’re not alone! Many business owners set out to build a website that appeals to them. Lovingly and with a virtual hug we say, “there’s more to this than if you like it”. In…
Read MoreI just want a simple website, how much information do we really need?
This is a great question and one that our clients ask all the time. Whether it’s during our initial ‘get-to-know-you’ meeting or when they are reviewing their site, some clients wonder why we build a site with “so much information” or why we repeat information on different website pages. First,…
Read MoreI’m a small business, aren’t press releases mainly for major corporations and newsworthy people?
Great question! No, press releases are not just for big corporations and people in the public eye. Actually, press releases can be a powerful marketing tool for any small businesses. I think a lot of people confuse a press release with news and that’s why it can be confusing to…
Read MoreHow does a small business make a BIG impression on the telephone?
I am so glad you asked! I am passionate about making a great first impression for every caller whether it’s their first call or they’ve called a hundred times before. Even if they’ve called the wrong number, I believe people remember those interactions. The overall success of any business depends…
Read MoreDo Google Ads really work for a small business?
The short answer is, yes, Google Ads are a cost-effective marketing initiative that can produce quality leads and conversions for any business, big or small. But they must be strategically specific. Google reports that the average business earns about $2 for every $1 spent on Google Ads. (Source: Google). That’s…
Read MoreWe want more reviews but how do we ask for them?
Great question! I think most people find it difficult or at the very least, uncomfortable, to ask for reviews. I think it’s even harder for those in healthcare. Most businesses today are asking for reviews one way or another. They have links on their websites and social media pages. They…
Read MoreI am a start-up and I’m investing in marketing to gain new customers. What can I do to build customer loyalty?
This is such a great question. I love customer service, that’s why I do what I do. I think hiring the right team is the first thing to focus on when trying to build customer loyalty. I have spoken to many clients who say they hired a staff member…
Read MoreIs Search Engine Optimization (SEO) worth the ongoing investment?
Search Engine Optimization is a critical component to the success of any digital marketing campaign. If you aren’t evolving and optimizing with Google’s changes, then you will be a small needle, in a constantly growing and changing haystack. Search Engine Optimization is a highly competitive, ever-changing landscape. In order to…
Read More