Ask An Expert Brian Powell

Do Google Ads really work for a small business?

March 19, 2019

The short answer is, yes, Google Ads are a cost-effective marketing initiative that can produce quality leads and conversions for any business, big or small. But they must be strategically specific.   Google reports that the average business earns about $2 for every $1 spent on Google Ads. (Source: Google). That’s…

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Ask an Expert Desra Simpson

We want more reviews but how do we ask for them?

February 26, 2019

Great question! I think most people find it difficult or at the very least, uncomfortable, to ask for reviews. I think it’s even harder for those in healthcare. Most businesses today are asking for reviews one way or another. They have links on their websites and social media pages. They…

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Ask the Expert | Joann Smith

I am a start-up and I’m investing in marketing to gain new customers. What can I do to build customer loyalty?

February 12, 2019

This is such a great question.  I love customer service, that’s why I do what I do. I think hiring the right team is the first thing to focus on when trying to build customer loyalty.   I have spoken to many clients who say they hired a staff member…

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Vincent Baron Director of Technical Operations

Is Search Engine Optimization (SEO) worth the ongoing investment?

January 29, 2019

Search Engine Optimization is a critical component to the success of any digital marketing campaign. If you aren’t evolving and optimizing with Google’s changes, then you will be a small needle, in a constantly growing and changing haystack. Search Engine Optimization is a highly competitive, ever-changing landscape. In order to…

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Dalia Lopez Digital Strategist | Is a Photo Release Document necessary?

Photo Release Consent Form? That’s so formal! It’s just a silly picture of my neighbor doing yoga. Is that really necessary for a simple little post?

January 8, 2019

The short answer, yes. The image you are using may seem insignificant. In fact, you may even be related to the person in the photos. But bottom line, it’s absolutely not worth risking your business for a simple signature. PATIENTS AND CLIENTS I hear this often from our clients, “We…

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