Dental treatment chair

Patient Referrals: Don’t Forget To Ask For Them

February 9, 2018

In my experience working with dental practices, I’ve seen a trend where the focus is too concentrated on trying to bring in new customers through external marketing efforts, that it’s forgotten how powerful a tool it can be to simply ask your patients for referrals, and it’s [FREE]. So here’s the deal: Using referral marketing…

Opus Branding Materials

Creating Your Unique Brand Identity

August 24, 2017

Herman Melville wrote, “It is better to fail in originality than to succeed in imitation.” Now, as a business owner establishing your brand, you would object to this sentiment and rightly so. When creating your unique marketing brand, it must succeed. Failure is not an option, and it is tempting to rely on imitating a…

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