Three marketing strategies for small businesses to focus on in 2020
What we used to see in the Jetsons and futuristic movies is swiftly becoming our day-to-day reality. “Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is…
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Video Marketing and Other Social Media Trends
Shhh…we have a secret for you…so, it seems this social media thing is here to stay and it’s kind of a big deal in marketing! Ok, we know that wasn’t a surprise! You obviously know that social media marketing is a powerful tool for expanding your reach and attracting new…
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Three ways to bridge the digital gap, reach more people and convert more leads to loyal customers.
No matter where your practice is in its growth cycle, we’d venture to say you’d like more patients. If you’re a new practice you want to build your patient base. If you’re an established practice, you’re looking to balance out normal patient attrition. As a marketing agency, we live to…
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Think Direct Mail is Dead? Think again… 3 reasons proving it’s alive and kicking.
Do you remember waiting patiently by your stereo to hit “record” when your favorite song was played by Casey Kasem on the Top 40 Countdown… And rewinding cassette tapes with a number two pencil? Nostalgic memories we tell our children about while they shuffle through algorithm predicted playlists on their…
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When good logos go bad…and how to get it right!
Bored scrolling through your phone? Check out Logo Quiz on the App Store or Google Play. You’ll be challenged to see if you can identify the brand name behind more than 3000 logos. There are a whopping 52 “exciting levels”. You can amp up the challenge in expert mode, and…
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Do-it-yourself Websites, the Pros and Cons
You might think it would be counterintuitive for a marketing agency to write about the pros and cons of building your own website. But at the end of the day, we want our clients to be well informed about all their options. We want to guide them in making the…
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Are you growing your business from the inside out?
You’re a business owner, so naturally one of your primary concerns is attracting new customers. Marketing strategies are critical for growth and that’s where Affordable Image will go to work for you. As a marketing agency, we help you develop the tools you need to reach out and get new…
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How to know if it’s time to update your website in 2019 – Part 2
How’s Your Website Performing? If you didn’t catch our last blog about how to decide if 2019 is the year you should make some website changes, we discussed how the visual appearance of your website affects the user experience, creates excitement and promotes consumer engagement. However, it’s not just about…
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How to know if it’s time to update your website in 2019 – Part 1
Curb Appeal Website stuff (that’s a super technical term) can be daunting for a business owner. Let’s face it, there is A LOT to know and understand. There’s the technical, analytical side of things coupled with the ‘make it look pretty’ catch their eye design element as well. It takes…
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Patient Referrals: Don’t Forget To Ask For Them
In my experience working with dental practices, I’ve seen a trend where the focus is too concentrated on trying to bring in new customers through external marketing efforts, that it’s forgotten how powerful a tool it can be to simply ask your patients for referrals, and it’s [FREE]. So here’s…
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