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Unlocking the Potential of Google Ads for Dental Practices

In the digital era, online advertising has become an essential component of successful marketing strategies for businesses across various industries, including dental practices. Among the many digital advertising platforms available, Google Ads stands out as one of the most powerful tools to reach a targeted audience and attract potential patients.…

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: Navigating the Digital Jungle: A Comprehensive Guide to Combat Scammers

Navigating the Digital Jungle: A Comprehensive Guide to Combat Scammers

In the digital era, the convenience, and opportunities the internet offers have become integral to our lives. However, with this advancement, we face the challenge of dealing with online scams. These scams can present themselves in various forms, from phishing emails to deceptive social media posts and even fraudulent phone…

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Creating Compelling Video Content to Showcase Dental Services

In the fast-paced digital age, visual content has become the most engaging and effective means of communication. For dental practices seeking to attract and retain clients, compelling video content can be a game-changer. With the power of video, dental services can be showcased in an authentic and captivating way, building…

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Twitter’s Transformation to X: How It Impacts Our Valued Clients

As a leading AI Marketing Agency, we pride ourselves on staying at the forefront of industry developments and embracing transformative changes. We are here to inform you that Twitter, the platform where we have been diligently managing your social media presence, is undergoing a significant transformation. Twitter is changing to…

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website ada compliance

Is Your Website ADA Compliant?

The Americans with Disabilities Act, or ADA, was developed in 1990 to ensure that people with disabilities have the same opportunities as everyone else. Since your dental practice serves the public, your building must accommodate people with all types of disabilities. But did you know that ADA compliance also applies…

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future of marketing

How to “Future Proof” your New Patient Opportunities (NPOs)

We are all familiar with the age-old adage of “don’t place all your eggs in one basket”, and while this is solid advice and something you should always consider, it’s never been as important as it is now. Over the last 6 months, you will likely have received emails, texts,…

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PPE Challenges

Leadership Through Crisis Series: The Shape of Things to Come

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marketing communication

Marketing is More Than a Message

Now that 2020 is half over, life is vastly different than what we thought when ringing in the new year. How we connect and communicate has gone through the most changes as we social distance, technology has made some things easier, some more challenging. As technology progresses, so must our…

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Dental Nachos Image

Dr. Nacho talks to Mike Shoun from Affordable Image about video marketing

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Video Marketing Concept

Video! Video! Video!

I have done several articles recently about the importance of video in your marketing. With the impact of COVID-19, the need for Video Marketing is now more important than ever, and is no longer an option. Think about SEO 5 years ago. The market and the world changed, and SEO is now…

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Staying Connected

Marketing Your Practice in an Unprecedented Time – Staying Connected to your Patients during Social Distancing

In almost 25 years of marketing, our marketing company has seen the best and worst economies of all our lifetimes. What we are seeing now is certainly unprecedented. We could have never imagined the place that we are all living in during the COVID-19 Social Distancing orders, and it’s not…

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Chatbot On Website

Patient Care Doesn’t Start at The First Visit

Welcome to 2020!  It’s time to consider how you can effectively engage and effectively provide patient care to current and potential patients outside of the office. With your current and potential patients consuming video content on a regular basis and needing a faster reply to their questions and concerns, you…

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2020 New Year concept with man using a laptop

Three marketing strategies for small businesses to focus on in 2020

What we used to see in the Jetsons and futuristic movies is swiftly becoming our day-to-day reality. “Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is…

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Consistency Is Key

Why is Consistency So Essential in Marketing and Business?

For the most part, if you are consistent in business, you will grow and succeed where others fail. Consistency does not mean self-reliance, however. The most effective businesses and dental practices have a few things in common with each other. First and foremost, successful business owners know their strengths and…

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Dalia Lopez Digital Strategist | Is a Photo Release Document necessary?

I’m not on Facebook. How do I get to my business Facebook page?

How do I access my business Facebook page? This could be one of the most common questions clients ask me.  The short answer is…before you can claim that you own a business, Facebook wants to know you’re a real-live human being. You can’t create a business page from scratch. It…

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