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How to “Future Proof” your New Patient Opportunities (NPOs)

August 6, 2020

We are all familiar with the age-old adage of “don’t place all your eggs in one basket”, and while this is solid advice and something you should always consider, it’s never been as important as it is now. Over the last 6 months, you will likely have received emails, texts,…

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Leadership Through Crisis Series: The Shape of Things to Come

July 27, 2020
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Marketing is More Than a Message

July 7, 2020

Now that 2020 is half over, life is vastly different than what we thought when ringing in the new year. How we connect and communicate has gone through the most changes as we social distance, technology has made some things easier, some more challenging. As technology progresses, so must our…

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Dr. Nacho talks to Mike Shoun from Affordable Image about video marketing

June 8, 2020
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Video! Video! Video!

June 2, 2020

I have done several articles recently about the importance of video in your marketing. With the impact of COVID-19, the need for Video Marketing is now more important than ever, and is no longer an option. Think about SEO 5 years ago. The market and the world changed, and SEO is now…

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Marketing Your Practice in an Unprecedented Time – Staying Connected to your Patients during Social Distancing

March 2, 2020

In almost 25 years of marketing, our marketing company has seen the best and worst economies of all our lifetimes. What we are seeing now is certainly unprecedented. We could have never imagined the place that we are all living in during the COVID-19 Social Distancing orders, and it’s not…

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Patient Care Doesn’t Start at The First Visit

January 5, 2020

Welcome to 2020!  It’s time to consider how you can effectively engage and effectively provide patient care to current and potential patients outside of the office. With your current and potential patients consuming video content on a regular basis and needing a faster reply to their questions and concerns, you…

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Three marketing strategies for small businesses to focus on in 2020

December 11, 2019

What we used to see in the Jetsons and futuristic movies is swiftly becoming our day-to-day reality. “Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is…

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Why is Consistency So Essential in Marketing and Business?

November 10, 2019

For the most part, if you are consistent in business, you will grow and succeed where others fail. Consistency does not mean self-reliance, however. The most effective businesses and dental practices have a few things in common with each other. First and foremost, successful business owners know their strengths and…

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How can I build engagement with my patients?

October 12, 2019

In business, it’s important to take a look at growing trends on what your patients are doing before they ever call your practice, or schedule an appointment.  One of the biggest, and most important trends over the last 5 years is a sharp increase in your future and current patients…

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What Is Content Marketing & How Does It Impact My Practice?

July 7, 2019

In the world of digital marketing, content marketing is one of the most effective methods of building trust and brand exposure. From Search Engine Optimization (SEO), to Online Advertising, the content you select is vital to the success of your marketing efforts. How Does Content Marketing Affect SEO? In order to get…

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Social Media Strategy

Video Marketing and Other Social Media Trends

May 7, 2019

Shhh…we have a secret for you…so, it seems this social media thing is here to stay and it’s kind of a big deal in marketing! Ok, we know that wasn’t a surprise! You obviously know that social media marketing is a powerful tool for expanding your reach and attracting new…

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Puzzle piece bridging the gap

Three ways to bridge the digital gap, reach more people and convert more leads to loyal customers.

March 26, 2019

No matter where your practice is in its growth cycle, we’d venture to say you’d like more patients. If you’re a new practice you want to build your patient base. If you’re an established practice, you’re looking to balance out normal patient attrition. As a marketing agency, we live to…

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Direct Mail Question

Think Direct Mail is Dead? Think again… 3 reasons proving it’s alive and kicking.

March 7, 2019

Do you remember waiting patiently by your stereo to hit “record” when your favorite song was played by Casey Kasem on the Top 40 Countdown… And rewinding cassette tapes with a number two pencil? Nostalgic memories we tell our children about while they shuffle through algorithm predicted playlists on their…

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When good logos go bad

When good logos go bad…and how to get it right!

February 19, 2019

Bored scrolling through your phone? Check out Logo Quiz on the App Store or Google Play. You’ll be challenged to see if you can identify the brand name behind more than 3000 logos. There are a whopping 52 “exciting levels”. You can amp up the challenge in expert mode, and…

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