Marketing your dental practice with Affordable Image. Desra Simpson lays out the entire process. From Logo Design to Website Development to Cards to Signage. Michael Dinsio and John Bertagni ask the tough questions like money, budget, ROI, and campaign expectations. This is Part 1 of 2 because marketing a dental office takes a lot of planning and resources. The investment of money and time that goes in equally correlates with the results you get out of it.