We have individual teams of experts focused solely on the unique needs of your practice or business.
Our team of marketing experts is here to help your practice or small business achieve success by developing cost-effective, results-driven marketing strategies tailored to meet your goals. Whatever your objective is, these are the people who will help you reach it.
Mike Shoun
President and CEO
Mike Shoun
President and CEO
Affordable Image founder and CEO Mike Shoun was born an entrepreneur. As a child he dreamed of working in the business world and since then, he has started multiple small companies for himself and others. His insight into upcoming trends has been a crucial factor in Affordable Image’s success.
Having spent the last two decades at Affordable Image, he has seen it grow from 3 employees to over 25. Even in the worst economy, Mike has kept his eye on the ball and continued to help Affordable Image grow.
A businessman by nature and a thrill-seeker by choice, he loves the outdoors and anything that gets the adrenaline flowing. You will find him climbing a mountain one day and riding ATVs in the desert the next. He is also a talented musician, having performed in and recorded for several Christian bands. Most importantly, Mike loves to share his passions and toys with anyone who wants to join in on the fun.
Family is important to Mike and from the beginning, he set up his business to be family-owned and operated. If you are an employee of Affordable Image, you are family and you are taken care of. He believes that generosity is what makes the world a happy place.
Growing up in Arizona and as an alumnus of Arizona State University, Mike loves his state and is proud to make Affordable Image his home.
Desra Simpson
Vice President of Business Development
Desra Simpson
Vice President of Business Development
Desra has helped develop Affordable Image for over 14 years. Her passion and knowledge of the marketing industry show with the results she provides to her clients. Choosing marketing as a career was easy for her after she graduated with honors in Marketing and Fashion Merchandising.
Desra’s cheerful personality makes her a bright light at Affordable Image. Her love for her work allows clients to feel comfortable knowing she has their best interests in mind. When a client is not on the ideal path, Desra makes an extra effort to make sure they see and understand the value in effective marketing. With that kind of commitment, no wonder our clients love her!
Desra’s creativity extends to her personal life as well. Outside of work, she is continually checking off items from her “bucket list” with determination. Her true passions are people, animals, fashion, and all things Disney.
Ingrid Snow
Vice President of Practice Marketing
Ingrid Snow
Vice President of Practice Marketing
Ingrid has been partnering with dentists to help grow their practices for over three decades. She has held many different positions in the industry, including Dental Assistant, Treatment Coordinator, Practice Manager, Trainer, Consultant, and Marketing Coach, among others. Ingrid's entrepreneurial spirit and her keen understanding of the dental market has made her a trusted strategic planner for numerous dental practices. Ingrid is dedicated to helping her clients establish, grow, and revive their brands.
What sets Ingrid apart is her passion and drive to see her clients thrive. Her ongoing commitment and follow up ensure that each office she works with receives a customized experience tailored to their unique needs and marketing goals. With Ingrid, you can expect unparalleled customer service and expert advice.
Ingrid is a proud Texan, born and raised in the Lone Star State, and of course, a Dallas Cowboys fan! She resided in Southern California for most of her adult life, and moved back to the North Dallas area in 2018. Ingrid loves spending time with her two sons and her spoiled German Shepherd. Her interests include exercising, traveling, movies, long walks listening to her favorite audiobooks, and spending quality time with family and friends.
"I love this industry, and I love what I do! I am passionate about building relationships with my clients and witnessing their practices grow. It is so rewarding to serve them and celebrate their successes!"
Ali Patton
Client Development
Ali Patton
Client Development
Ali Patton has a passion for helping businesses grow! As a previous private practice consultant for 10 years, she has traveled both domestically and internationally, assisting doctors throughout every phase when it comes to achieving their practice goals. Ali has personally trained over 1,000 dental practices since 2012 and is a wealth of knowledge when it comes to marketing a product, creating a brand, having a vision and launching a business.
Ali’s in-depth of knowledge in the dental industry is invaluable, and her cheerful personality is the perfect combination for our clients and team members here at Affordable Image! Ali is committed to helping your business grow and strives to overdeliver when it comes to the customer experience you expect and deserve.
Born and raised in Birmingham, Alabama, Ali is a Southern girl at heart, and proud University of Alabama Alum. Ali currently resides in Scottsdale, Arizona, and loves exploring all that Arizona has to offer. She is an avid traveler, loves checking places off her “bucket list” and has been to all 50 states! Spending time with family and friends makes her heart happy!
Tricia Pina
Creative Director
Tricia Pina
Creative Director
Tricia has been with Affordable Image for over fifteen years, starting as a graphic designer and moving into the role of Art Director before taking on managing the full creative team. Her love of art started early and in high school she started taking classes focused heavily on art, photography, and graphic design. She attended the Art Institute of Phoenix, graduating with highest honors and winning both the Student and Faculty Awards for Best Portfolio.
When working with a client, Tricia is passionate about truly understanding the motivation and desired goals of that client before committing to any design elements. She is known for asking a multitude of questions so she can ensure that the product we put forward will not only reflect the feeling and design aesthetic of the client but also speak to their target demographic. A perfectionist by nature, she takes these high standards and works with her team to create an atmosphere of creativity with an underlying desire to create the best campaigns possible.
Tricia spent most of her formative years in Kenya and uses her international experience to tap into a multitude of design styles and inspirations. She is also an instructor at Phoenix College, passing on her love of graphic design to the next generation. Her husband, Jeff, is a comic book writer and illustrator so there is no aspect of her life where art does not play a major role. At home, Tricia stays busy with her two young kiddos while pretending that she still has time for photography and sewing, not to mention getting lost in a good book.
“I love diving into a project and really hearing the emotion that needs to be conveyed through design. My favorite part of the job is taking a theory, a feeling, and turning it into something tangible and real that exceeds the client’s expectations.”
Joann Smith
Client Relations Manager
Joann Smith
Client Relations Manager
Joann came to Affordable Image with 9 years of Trade Show marketing experience and has been with us for over 5 years. She has combined those experiences and uses them to help her clients create their visions.
To help make those dreams come true, she works closely with all of the team members in each and every department. From the beginning of a logo design, all the way through web development, online campaigns and videos, Joann connects the clients to each team member. She makes sure to give each client the attention they need to manage their projects.
In her free time, she enjoys her grandchildren, her dog Elvis, sporting events as well as spending time with family and friends.
Brian Powell
Vice President of Online Marketing
Brian Powell
Vice President of Online Marketing
Brian started at Affordable Image over 10 years ago. Initially working in pre-production, he quickly grew through the ranks to become the head of IT and then on to his real passion: web development.
Since early childhood he has loved the computer, often excelling in computer classes. At the age of 13 he started teaching himself how to code and creating websites.
When developing a client’s website, Brian leads his team to give their best to build the cleanest and most optimized site. Working back and forth with the design team they give the client an amazing digital presence that is essential in this day and age.
Internally, Brian develops systems and new products to make Affordable Image more efficient and to offer more services to our clients. He also maintains the computers and servers, as well as the never-ending battle to keep the internet running quickly and smoothly.
When he isn’t in front of a keyboard he is on his bike roaming the streets of downtown Phoenix or taking care of his new puppy, Pixel.
“I’m constantly faced with new challenges. The designers always want some new piece of functionality to make the clients website stand out. I’m up for that challenge. It keeps it exciting!”
Dalia Lopez
Social Media Manager
Dalia Lopez
Social Media Manager
Dalia came to Affordable Image with a few years of digital marketing experience at an agency level. After graduating from Arizona State University with a Communications degree, she knew that she wanted to use her communication skills and creativity in a field where she could shine. Now she plays an integral role as head of our Social Media Marketing department.
When onboarding new clients, Dalia makes sure to be attentive to all their needs. Whether it’s an urgent social media post that needs to go out, new website change, keeping blogs in order, or coming up with a new social media strategy, she multitasks and gets it done. She’s always on the lookout for creative ways to help clients social media pages stand out.
As a former bartender, Dalia knows how to communicate with any personality, making her a friendly and fun person to be around. You can catch her out on the town trying the newest local restaurants, sipping wine with her husband, or taking her pup Sonny out for a walk. If you ever come down to Phoenix, have her treat you to her famous Spicy Skinny Margarita!
Cody Lawrence
Art Director
Cody Lawrence
Art Director
It was probably a hot, sunny day at an unnamed art school in Tempe, AZ way back in the summer of 1996. That’s where Cody’s graphic design adventure begins. Working at various design jobs - a sign shop, t-shirt shop, and a recording studio - gathering immense knowledge and experience he landed at Dex (aka the yellow pages, US West, Qwest) working directly with clients and fine-tuning his design skills. After eleven years and countless memories, it was time to move on (by force of course, not because he wanted to, it was a good gig) as was most of the company in 2008.
Skipping ahead a few years to the Fall of 2012, our hero’s fortunes change yet again. That’s when he came to Affordable Image and the rest, as they say, is history. Always being challenged by co-workers and clients is just what he needed to succeed. Working with clients on branding and other assorted projects keeps his design motor running and the idea that they are all different in their respective backgrounds, concepts, and vision makes every day exciting.
Cody enjoys all of your regular activities such as horseback riding, sunsets, and...wait no he doesn’t, he likes to watch movies and sports (no basketball though), BBQing, and attempting to figure out how to play a guitar. He also enjoys his lovely spouse, three kids, and the grandson.
"I can’t wait to get started on your project and help your vision and dreams come to life. Talk to you soon!"
Angel Sopena
SEO Specialist and Web Developer
Angel Sopena
SEO Specialist and Web Developer
Angel started at Affordable Image over 3 years ago. Initially, he started working as a Jr. Web Developer now he is doing SEO and also web development. He is the LatinDev of AI.
Angel's passion for the web started in 2007 when he started learning in Puerto Rico at the Institute of Banca where he graduated from the Computer and Networking Program.
Internally, Angel Implement Best Practice SEO According To Guidelines White Hat SEO and Project Strategy. He Proactively Research Industry Trends and Related Media For up to date SEO knowledge. He Assists in setting up or optimizing analytics tools for tracking visitors' behaviors. Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization. He is the Champ SEO and Developer!!! lol
When he isn’t doing his complex SEO Research you can find him dancing Latin Music, doing karaoke with friends and family. And working on new projects such as paper mache and sculpting paper mache.
Ethan Graham
Accountant
Ethan Graham
Accountant
Ethan started with Affordable Image when he was just a senior at the high school around the corner. After graduating, he attended The University of Arizona to pursue a business degree while working at Affordable Image during the summers and holidays. He eventually earned his Bachelor’s degree in Finance from the Eller College of Management in 2015 and came back to work for Affordable Image as the full-time Finance Manager.
Ethan likes to spend his free time attending concerts around town and playing basketball at the local park. He is also the author of several hit parody songs on the subject matter of coffee.
Judy Cude
Receptionist Extraordinaire
Judy Cude
Receptionist Extraordinaire
Judy has been with Affordable Image for over eight years, starting as a Call Monitor and eventually moving into the role of Receptionist and Quality Control Specialist. Her passion for serving others allows our valued clients to feel comfortable knowing the outstanding team at Affordable Image has their best interest in mind.
Judy's warm and bubbly personality shines through every time she answers the phone. Clients feel at ease and right at home. Moreover, her keen attention to detail makes her the perfect quality control person.
Judy is a proud Texan. She loves spending her free time with her amazing family and friends. Her hobbies include traveling, attending Christian rock concerts, zip-lining, riding her favorite horse in the mountains, skiing, snowboarding and taking long walks through the woods. Her favorite places in the world are Ruidoso and Ski Apache, New Mexico. The mountains and the natural beauty there take her breath away! She is also involved in ministry and loves serving others through various churches in Dallas, El Paso, and Odessa, Texas where she currently resides.
"I love welcoming our clients to Affordable Image. I want to make sure they feel right at home and know they are valued right from the start. I love my Affordable Image family. I work with the best and most talented people and for the best Marketing Company in the world! Find the good and praise it!"