The demand for cosmetic treatments and aesthetic surgeries in the U.S. is rapidly growing. The American Society of Plastic Surgeons reported that 15.1 million cosmetic surgery procedures, both minimally-invasive and surgical, were performed in the U.S. in 2013, up three percent from 2012. Global Industry Analysts, Inc. projects the U.S. market for cosmetic procedures will reach $17.57 billion by 2015.
Are your brand and marketing strategy designed to reach out to this growing community?
Know Your Market
People from all demographics and walks of life are now pursuing cosmetic treatments, and technology is expanding the number and types of treatment options available. Are you attracting the ideal patient for your practice?
- Who is your ideal patient?
- Which cosmetic services and products are best suited to your ideal patient and desired revenue stream?
- What are you doing to best engage and serve your patient base, both present and past?
- How can you convert more consults into patients?
Build Brand Awareness
To serve your existing patients, re-engage past patients and attract new patients, you first need a brand that puts your practice in its best light. Then you need a creative, flexible marketing strategy to present your brand to your patient base and your community. We’ll help you shape the practice to be what you want it to be.
Enhance Your Practice
Today’s cosmetic procedure patients have so many choices, and you can help them make the best decisions with an effective marketing campaign. We will work with you to design innovative tools and a strategic campaign that creates awareness with prospective patients and establishes relationships with existing patients … to ensure your practice thrives.
Affordable Image, a marketing solutions company, specializes in working with cosmetic practices.
Call us today for a free consultation, and launch your practice toward future growth.