U.S. dental practices are facing major changes in patient demographics and the dental business model, according to a 2013 report prepared for the American Dental Association. The population aged 65 and older is growing and requires continuing dental care, dental financing and insurance options are changing, and the number of group dental practices is increasing. The Internet is creating a much more competitive marketplace, and digital technology is creating new ways to serve patients.
Are your brand and marketing strategy designed to weather these changes and grow your practice in spite of them?
That’s where we come in. As dental practice specialists, we help you define your brand (yes, dentists do need a “brand” — a way to set them apart from other dentists) and marketing strategies. And we help you implement them on budget.
Know Your Market
Because dental practices are local, a careful analysis of the local demographics and your competitors will help you identify your target patient. Are you reaching the right people?
- Who is your target patient?
- Which services are best suited to your target patient and desired revenue stream?
- What are you doing to best engage and serve your patient base, both present and past?
- How can you improve the patient experience to retain patients and increase referrals?
Build Your Brand
To serve your existing patients, re-engage past patients and attract new patients, you first need a brand that puts your practice in its best light. Then you need internal and external marketing strategies to present your brand to your patient base and your community. We’ll help you shape the practice to be what you want it to be.
Grow Your Practice
Today’s dental patients have many options for their oral care, and you can help them make the best decisions with an effective marketing campaign. We’ll work with you to design innovative tools and strategic campaigns that create awareness with prospective patients, strengthen relationships with existing patients and grow your referral base … to fill your chairs and ensure your practice thrives.
Affordable Image, a marketing solutions company, has specialized in working with dental practices since 1996. Call us today for a free consultation, and launch your practice toward future growth.