According to MarketWatch.com, roughly 80% of consumers go online first when evaluating a medical provider. And Google reports that when a business' listings are complete with hours, reviews, ratings, photos, and other relevant information, consumers are almost 200% more likely to view that business as a place they can depend on.
Having complete, up-to-date information that shows up in more search results makes your brand and your website stand out from the competition. Visitors to your website and potential patients are more likely to view your business as well-founded and reliable, thus being more likely to become loyal customers.