Is Your Website ADA Compliant?
The Americans with Disabilities Act, or ADA, was developed in 1990 to ensure that people with disabilities have the same opportunities as everyone else. Since your dental practice serves the public, your building must accommodate people with all types of disabilities. But did you know that ADA compliance also applies to websites and even mobile…Read More
How to “Future Proof” your New Patient Opportunities (NPOs)
We are all familiar with the age-old adage of “don’t place all your eggs in one basket”, and while this is solid advice and something you should always consider, it’s never been as important as it is now. Over the last 6 months, you will likely have received emails, texts, and more than all focus…Read More
Leadership Through Crisis Series: The Shape of Things to Come
Marketing is More Than a Message
Now that 2020 is half over, life is vastly different than what we thought when ringing in the new year. How we connect and communicate has gone through the most changes as we social distance, technology has made some things easier, some more challenging. As technology progresses, so must our marketing messages and how we…Read More
Dr. Nacho talks to Mike Shoun from Affordable Image about video marketing
Video! Video! Video!
I have done several articles recently about the importance of video in your marketing. With the impact of COVID-19, the need for Video Marketing is now more important than ever, and is no longer an option. Think about SEO 5 years ago. The market and the world changed, and SEO is now required if you want your…Read More
Marketing Your Practice in an Unprecedented Time – Staying Connected to your Patients during Social Distancing
In almost 25 years of marketing, our marketing company has seen the best and worst economies of all our lifetimes. What we are seeing now is certainly unprecedented. We could have never imagined the place that we are all living in during the COVID-19 Social Distancing orders, and it’s not just our community, or our…Read More
Why is Consistency So Essential in Marketing and Business?
For the most part, if you are consistent in business, you will grow and succeed where others fail. Consistency does not mean self-reliance, however. The most effective businesses and dental practices have a few things in common with each other. First and foremost, successful business owners know their strengths and weaknesses, and address the latter…Read More
How can I build engagement with my patients?
In business, it’s important to take a look at growing trends on what your patients are doing before they ever call your practice, or schedule an appointment. One of the biggest, and most important trends over the last 5 years is a sharp increase in your future and current patients looking for more content, and…Read More
What Is Content Marketing & How Does It Impact My Practice?
In the world of digital marketing, content marketing is one of the most effective methods of building trust and brand exposure. From Search Engine Optimization (SEO), to Online Advertising, the content you select is vital to the success of your marketing efforts. How Does Content Marketing Affect SEO? In order to get the most out of your…Read More