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How does a small business make a BIG impression on the telephone?

Ask an Expert Judy Cude

I am so glad you asked! I am passionate about making a great first impression for every caller whether it’s their first call or they’ve called a hundred times before. Even if they’ve called the wrong number, I believe people remember those interactions. The overall success of any business depends on the impression made on…

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Do Google Ads really work for a small business?

Ask An Expert Brian Powell

The short answer is, yes, Google Ads are a cost-effective marketing initiative that can produce quality leads and conversions for any business, big or small. But they must be strategically specific.   Google reports that the average business earns about $2 for every $1 spent on Google Ads. (Source: Google). That’s a great return. And you…

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We want more reviews but how do we ask for them?

Ask an Expert Desra Simpson

Great question! I think most people find it difficult or at the very least, uncomfortable, to ask for reviews. I think it’s even harder for those in healthcare. Most businesses today are asking for reviews one way or another. They have links on their websites and social media pages. They use review generation platforms and…

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Is Search Engine Optimization (SEO) worth the ongoing investment?

Vincent Baron Director of Technical Operations

Search Engine Optimization is a critical component to the success of any digital marketing campaign. If you aren’t evolving and optimizing with Google’s changes, then you will be a small needle, in a constantly growing and changing haystack. Search Engine Optimization is a highly competitive, ever-changing landscape. In order to quickly adapt to the latest…

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