Welcome to 2020!  It’s time to consider how you can effectively engage and effectively provide patient care to current and potential patients outside of the office. With your current and potential patients consuming video content on a regular basis and needing a faster reply to their questions and concerns, you need to equip your practice…

Read More

What we used to see in the Jetsons and futuristic movies is swiftly becoming our day-to-day reality. “Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.”  Source For 2020 Marketing…

Read More
Social Media Strategy

Shhh…we have a secret for you…so, it seems this social media thing is here to stay and it’s kind of a big deal in marketing! Ok, we know that wasn’t a surprise! You obviously know that social media marketing is a powerful tool for expanding your reach and attracting new patients.  But let’s review a…

Read More
When good logos go bad

Bored scrolling through your phone? Check out Logo Quiz on the App Store or Google Play. You’ll be challenged to see if you can identify the brand name behind more than 3000 logos. There are a whopping 52 “exciting levels”. You can amp up the challenge in expert mode, and with every correct guess, you…

Read More
2019 Website Content Marketing Plan

How’s Your Website Performing? If you didn’t catch our last blog about how to decide if 2019 is the year you should make some website changes, we discussed how the visual appearance of your website affects the user experience, creates excitement and promotes consumer engagement. However, it’s not just about how your site looks on…

Read More
2019 Website Loading

Curb Appeal Website stuff (that’s a super technical term) can be daunting for a business owner. Let’s face it, there is A LOT to know and understand. There’s the technical, analytical side of things coupled with the ‘make it look pretty’ catch their eye design element as well. It takes a team of talented people…

Read More
Opus Branding Materials

Herman Melville wrote, “It is better to fail in originality than to succeed in imitation.” Now, as a business owner establishing your brand, you would object to this sentiment and rightly so. When creating your unique marketing brand, it must succeed. Failure is not an option, and it is tempting to rely on imitating a…

Read More