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Online Engagement

How can I build engagement with my patients?

In business, it’s important to take a look at growing trends on what your patients are doing before they ever call your practice, or schedule an appointment.  One of the biggest, and most important trends over the last 5 years is a sharp increase in your future and current patients…

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Ingrid Snow

When should I start planning my holiday marketing?

This is a great question. And to all my overachievers I would say to start planning the previous January. However, I know this is not a reality for most business owners. But waiting until all the Halloween candy has been given out will have you scrambling to create and implement…

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Ask an Expert Tricia Pina

Golden Rules for Your Website Content (PART TWO)

Have you ever looked at your website and thought “I just don’t like this one part…” You’re not alone! Many business owners set out to build a website that appeals to them. Lovingly and with a virtual hug we say, “there’s more to this than if you like it”. In…

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Content Marketing

What Is Content Marketing & How Does It Impact My Practice?

In the world of digital marketing, content marketing is one of the most effective methods of building trust and brand exposure. From Search Engine Optimization (SEO), to Online Advertising, the content you select is vital to the success of your marketing efforts. How Does Content Marketing Affect SEO? In order to get…

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Ask an Expert Tricia Pina

I just want a simple website, how much information do we really need?

This is a great question and one that our clients ask all the time. Whether it’s during our initial ‘get-to-know-you’ meeting or when they are reviewing their site, some clients wonder why we build a site with “so much information” or why we repeat information on different website pages. First,…

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Social Media Strategy

Video Marketing and Other Social Media Trends

Shhh…we have a secret for you…so, it seems this social media thing is here to stay and it’s kind of a big deal in marketing! Ok, we know that wasn’t a surprise! You obviously know that social media marketing is a powerful tool for expanding your reach and attracting new…

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Ask an Expert Erin Carmona

I’m a small business, aren’t press releases mainly for major corporations and newsworthy people?

Great question! No, press releases are not just for big corporations and people in the public eye. Actually, press releases can be a powerful marketing tool for any small businesses. I think a lot of people confuse a press release with news and that’s why it can be confusing to…

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Ask an Expert Judy Cude

How does a small business make a BIG impression on the telephone?

I am so glad you asked! I am passionate about making a great first impression for every caller whether it’s their first call or they’ve called a hundred times before. Even if they’ve called the wrong number, I believe people remember those interactions. The overall success of any business depends…

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Puzzle piece bridging the gap

Three ways to bridge the digital gap, reach more people and convert more leads to loyal customers.

No matter where your practice is in its growth cycle, we’d venture to say you’d like more patients. If you’re a new practice you want to build your patient base. If you’re an established practice, you’re looking to balance out normal patient attrition. As a marketing agency, we live to…

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Ask An Expert Brian Powell

Do Google Ads really work for a small business?

The short answer is, yes, Google Ads are a cost-effective marketing initiative that can produce quality leads and conversions for any business, big or small. But they must be strategically specific.   Google reports that the average business earns about $2 for every $1 spent on Google Ads. (Source: Google). That’s…

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Direct Mail Question

Think Direct Mail is Dead? Think again… 3 reasons proving it’s alive and kicking.

Do you remember waiting patiently by your stereo to hit “record” when your favorite song was played by Casey Kasem on the Top 40 Countdown… And rewinding cassette tapes with a number two pencil? Nostalgic memories we tell our children about while they shuffle through algorithm predicted playlists on their…

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Ask an Expert Desra Simpson

We want more reviews but how do we ask for them?

Great question! I think most people find it difficult or at the very least, uncomfortable, to ask for reviews. I think it’s even harder for those in healthcare. Most businesses today are asking for reviews one way or another. They have links on their websites and social media pages. They…

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When good logos go bad

When good logos go bad…and how to get it right!

Bored scrolling through your phone? Check out Logo Quiz on the App Store or Google Play. You’ll be challenged to see if you can identify the brand name behind more than 3000 logos. There are a whopping 52 “exciting levels”. You can amp up the challenge in expert mode, and…

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Ask the Expert | Joann Smith

I am a start-up and I’m investing in marketing to gain new customers. What can I do to build customer loyalty?

This is such a great question.  I love customer service, that’s why I do what I do. I think hiring the right team is the first thing to focus on when trying to build customer loyalty.   I have spoken to many clients who say they hired a staff member…

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Expert team building website

Do-it-yourself Websites, the Pros and Cons

You might think it would be counterintuitive for a marketing agency to write about the pros and cons of building your own website. But at the end of the day, we want our clients to be well informed about all their options. We want to guide them in making the…

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