I just want a simple website, how much information do we really need?
This is a great question and one that our clients ask all the time. Whether it’s during our initial ‘get-to-know-you’ meeting or when they are reviewing their site, some clients wonder why we build a site with “so much information” or why we repeat information on different website pages. First,…Read More
Video Marketing and Other Social Media Trends
Shhh…we have a secret for you…so, it seems this social media thing is here to stay and it’s kind of a big deal in marketing! Ok, we know that wasn’t a surprise! You obviously know that social media marketing is a powerful tool for expanding your reach and attracting new…Read More
I’m a small business, aren’t press releases mainly for major corporations and newsworthy people?
Great question! No, press releases are not just for big corporations and people in the public eye. Actually, press releases can be a powerful marketing tool for any small businesses. I think a lot of people confuse a press release with news and that’s why it can be confusing to…Read More
How does a small business make a BIG impression on the telephone?
I am so glad you asked! I am passionate about making a great first impression for every caller whether it’s their first call or they’ve called a hundred times before. Even if they’ve called the wrong number, I believe people remember those interactions. The overall success of any business depends…Read More
Three ways to bridge the digital gap, reach more people and convert more leads to loyal customers.
No matter where your practice is in its growth cycle, we’d venture to say you’d like more patients. If you’re a new practice you want to build your patient base. If you’re an established practice, you’re looking to balance out normal patient attrition. As a marketing agency, we live to…Read More
Do Google Ads really work for a small business?
The short answer is, yes, Google Ads are a cost-effective marketing initiative that can produce quality leads and conversions for any business, big or small. But they must be strategically specific. Google reports that the average business earns about $2 for every $1 spent on Google Ads. (Source: Google). That’s…Read More
Think Direct Mail is Dead? Think again… 3 reasons proving it’s alive and kicking.
Do you remember waiting patiently by your stereo to hit “record” when your favorite song was played by Casey Kasem on the Top 40 Countdown… And rewinding cassette tapes with a number two pencil? Nostalgic memories we tell our children about while they shuffle through algorithm predicted playlists on their…Read More
We want more reviews but how do we ask for them?
Great question! I think most people find it difficult or at the very least, uncomfortable, to ask for reviews. I think it’s even harder for those in healthcare. Most businesses today are asking for reviews one way or another. They have links on their websites and social media pages. They…Read More
When good logos go bad…and how to get it right!
Bored scrolling through your phone? Check out Logo Quiz on the App Store or Google Play. You’ll be challenged to see if you can identify the brand name behind more than 3000 logos. There are a whopping 52 “exciting levels”. You can amp up the challenge in expert mode, and…Read More
I am a start-up and I’m investing in marketing to gain new customers. What can I do to build customer loyalty?
This is such a great question. I love customer service, that’s why I do what I do. I think hiring the right team is the first thing to focus on when trying to build customer loyalty. I have spoken to many clients who say they hired a staff member…Read More
Do-it-yourself Websites, the Pros and Cons
You might think it would be counterintuitive for a marketing agency to write about the pros and cons of building your own website. But at the end of the day, we want our clients to be well informed about all their options. We want to guide them in making the…Read More
Is Search Engine Optimization (SEO) worth the ongoing investment?
Search Engine Optimization is a critical component to the success of any digital marketing campaign. If you aren’t evolving and optimizing with Google’s changes, then you will be a small needle, in a constantly growing and changing haystack. Search Engine Optimization is a highly competitive, ever-changing landscape. In order to…Read More
Are you growing your business from the inside out?
You’re a business owner, so naturally one of your primary concerns is attracting new customers. Marketing strategies are critical for growth and that’s where Affordable Image will go to work for you. As a marketing agency, we help you develop the tools you need to reach out and get new…Read More
How to know if it’s time to update your website in 2019 – Part 2
How’s Your Website Performing? If you didn’t catch our last blog about how to decide if 2019 is the year you should make some website changes, we discussed how the visual appearance of your website affects the user experience, creates excitement and promotes consumer engagement. However, it’s not just about…Read More
SEO in 2019
Search Engine Optimization or SEO as it is widely known, is Essential for any Dental Practice that wants to get New Patients from the Web or Online in 2019. The job of SEO is simply to get your potential new patient to see your Dental Practice on the Organic or…Read More
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